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Audi brings the future today

By PetrolHead on 17 Jul 2012

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The creative minds at Ingolstadt have conceptualised a novel way to erect future showrooms in the heart of space crunch major cities. These stores, dubbed “Audi City", presents a digital catalogue of the brand's lineup in a compact space.

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The first ‘City’ opened in the famed Piccadilly Circus, London, as the German carmaker promises the launch of more than 20 stores worldwide by the end of 2015.

Like in any other soon to be ‘retro’ showrooms, Audi states the latest technology allow visitors to take a virtual look at the company's lineup besides experimenting with colours, equipment options and functions in their entirety, with a possible combination of nearly several hundred million in a 1:1 scale.

"Audi City combines the best of two worlds – digital product presentation and personal contact with the dealer. This new retail format brings us even closer to our customers – geographically, of course, but first and foremost in terms of the quality of our relationship. Audi City offers new freedom for tailor-made services and an even more individual contact with the customer," says Peter Schwarzenbauer, Audi board member

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PetrolHead
Written by PetrolHead
A passionate motoring enthusiast since little, Akram's articles gives alternative insights on the latest motoring news.



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Four_Rings Jul 17 2012 08:12 PM
Vorsprung durch Technik (Progress through technology)
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