"This is a car with a big mission, and it’s been comprehensively prepared for that mission," said Don Butler, vice president of Cadillac Marketing. "The new-from-the-ground-up ATS creates a new entryway into the Cadillac brand for luxury car drivers, and a compelling new challenger to the status quo among the top luxury sport sedans," Butler added. In designing the ATS, Cadillac benchmarked the BMW E46 3 Series, which Cadillac chief designer Dave Masch and his team argued is the most dynamic and driver-focused 3 Series.
In order to go head on against the likes of the 3-Series, C-Class and A4, the ATS is equipped with a host of exclusive advanced-tech features such as Magnetic Ride Control, Safety Alert Seat, and CUE, a new in-car user experience for connectivity.
The ATS has a base 2.5-litre four-cylinder engine with 200bhp, a 2.0-litre turbocharged engine delivering 270bhp and a 3.6litre V6 engine rated at 318bhp. Transmission options include a six-speed manual or a six-speed automatic gearbox.