Czech car maker Skoda Auto sold 72,600 cars in July 2012, up 6% from the same period last year, the company said in Prague. “We managed to continue growing and sell more cars in July despite an economic environment that is increasingly very difficult,” said Jürgen Stackmann, Skoda board member for sales and marketing.
While other European automakers like Opel and Ford’s Europe operations were suffering from falling sales, Skoda managed to buck the trend and gained improvement in sales instead. For instance, the brand’s sales figure in UK and Denmark were upped by 20% and 24.7% respectively. China is another source of growth as demand there increased 6.6% in July to 19,000 vehicles.
Despite being an aging model, July's best-selling car for Skoda was the Octavia with 32,800 units delivered. This represents an increase of 7.3% from a year ago. The Octavia is also the brand’s best- selling model in Western Europe. However, its bigger brother, the Superb is less fortunate as its sales declined by 6.3% in July. The cumulative sales for the first seven months of 2012 showed an improvement of 8.1%.
Although Skoda has performed well so far, Mr Stackmann is not taking things for granted. He said, “We have improved Skoda’s position further in the first seven months of this year. However, development of demand in many European markets concerns us. What we now need to do is stay our course.”
In the coming months, Skoda’s latest compact sedan, the Rapid, will be appearing in showrooms worldwide. Will it prove to be another top seller for Skoda? Only time will tell. In Singapore, Harvest Automobiles has already started the publicity exercise for the Rapid by asking consumers to register their interest by dropping them an email at firstname.lastname@example.org.
2012 Skoda Rapid