Following the recent opening of the first Rolls-Royce showroom at Rama 3 in Bangkok, the uber premium brand announced plans to open a unique boutique in Central Bangkok, the first of its kind in Asia. The facility will be located at Siam Paragon, a luxury shopping mall. It will offer easy access to Rolls Royce products for customers and complement the existing 2-storey Rolls-Royce showroom in the same building.
On the first stop of a four-city tour of Asia Pacific, Rolls-Royce Motor Cars CEO, Torsten Müller-Ötvös, said, "I am excited that Rolls-Royce will be further developing its presence in such a new, vibrant market. The location and concept allows us to reach a broader audience, who will be able to view first-hand why the elegance, quality and craftsmanship of our cars earn them the title of the 'best cars in the world'".
Rolls-Royce Motor Cars Bangkok is owned by Millionaire Auto (Thailand) Company Limited, a subsidiary of Master Group Corporation (Asia). The new showroom is expected to be operational in the fourth quarter of the year.
Recently, the Thai government’s economic planning agency announced that the country's economy grew at a faster-than-expected rate in the second quarter, buoyed by solid improvements in domestic consumption and investments. The growth momentum is expected to be sustained in the latter half of the year. With rising affluence in the ‘Land of Thousand Smiles’, Rolls-Royce has certainly made a well-calculated investment.
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