When a car is the market leader in its segment, it becomes an easy target for critics. In this case, it is the all new MK7 VW Golf. Unsatisfied with the fuel consumption of the new model, environmental activists from Greenpeace about 50 people picketed the premiere of the German hatchback in Berlin.
Greenpeace's German transportation expert, Wolfgang Lohbeck, commented that Volkswagen has the technical knowledge to build a car whose base model could deliver a better fuel consumption than the advertised 4.9L/100km – a figure which he described as disappointing. He added that VW ought to set a target of 3.0L/100km instead.
Although VW has in mind an EV variant of the Golf next year, this is immaterial to Lohbeck as it won’t form the bulk of the sales. Hence, he emphasized the importance of the entry-level petrol version which will logically be the best-selling variant.
However, Volkswagen wasn't too disturbed by the protest. Group CEO, Dr Martin Winterkorn, commented that the diesel variant of the new Golf will get even better mileage and the Golf overall is a good answer to rising fuel prices.
This is not the first time Greenpeace has protested against a car model. Many years ago, the organisation held a demonstration at the main entrance of the Frankfurt Motor Show against the W140 Mercedes S-Class due to its sheer size.
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