Despite the challenging economic environment, the prancing horse galloped forward in terms of sales during the first half of 2012. The Italian-based supercar maker, Ferrari, has announced record sales for the first half of 2012, an increase of 11.9 percent compared to the first half of last year.
“These results, achieved against a still highly challenging international economic backdrop, are first and foremost a reward for our constant and significant investment into technological innovation. The completely new range we are now in a position to offer clients across the globe means we can look forward to ending 2012 having improved still further on last year’s financial performance”, said Luca di Montezemolo, Ferrari’s chairman.
Ferrari sold 3,664 road legal cars in the first half of 2012 and pocketed €152.2 (S$242.9) million from trading profits (income derived from buying and selling a security at a profit within a relatively short-term period.) while the net profit has increased by 10 percent to €100.8 (S$160.8) million.
In the United States, Ferrari’s biggest single market, sales have increased by 17 percent. In China, Hong Kong and Taiwan, 400 orders have been received, representing a 10 percent increase.
It looks like those who have the dough shall continue to spend despite a looming economic downturn.
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