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GM names new global VP for Cadillac

By SYF77 on 17 Oct 2012

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General Motors is beefing up its senior management at Cadillac with the creation of a new position called global vice president. Taking on the new role is GM senior executive, Robert Ferguson. He shall be responsible for marketing, brand management and advertising for Cadillac in markets around the world. Mr Ferguson will report directly to GM chairman and chief executive Daniel Akerson.

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"I'm excited to join a talented team during a period of revitalized growth," said Ferguson. He added that the Cadillac brand needs a new flagship model, “We're looking at a flagship model now. It would be a car that everyone looks at and says, 'wow’ Cadillac is smoking".

Cadillac, one of the oldest luxury automotive brands in the world, is aggressively revamping its lineup recently. The 7 Series-sized XTS sedan went into production in May 2012 and replaces both the STS and DTS.

In the same year, Cadillac also introduced the ATS, the brand’s first offering in the compact executive segment that is currently dominated by the likes of the BMW 3 series and Audi A4. GM plans to sell the ATS in the United States first and then in China and Europe.

With the sales of luxury cars at all-time high in Singapore, it could be a good time for Cadillac to make resurgence here. For the readers’ information, Cadillac has confirmed that the XTS could be engineered for right-hand-drive.

Cadillac XTS

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SYF77
Written by SYF77
I have been a car fanatic since 1989, when my father was changing our family car then to a Toyota Corolla 1.6 GL fitted with a Twin Cam 16 valve engine that was carburetor-fed, a big deal back in those days. The automobile technology and industry fascinates me and I hope to broadcast these interesting developments to everyone out there through this blog.



 
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