http://www.youtube.com/watch?v=x2Rf5QX7bNcIn preparation for the launch of the all new A-Class in Japan on 17 Jan 2013, Mercedes has come up with an anime staring the stylish hatchback as promotional material. This is great marketing strategy as it customizes according to local taste. This is similar to MacDonaldís offering different types of burger for different countries.
The storyline from Mercedes is as follows:
A woman named Nico is walking in the city. She is having her long-awaited day off; however, she does not know what to do and who to hang out with. She hopes an exciting thing suddenly happens.
Then, a truck passed right before her eyes. The loud music and flashy decoration of the vehicle reminded Nico the car that everyone's talking about on the internet. As soon as Nico saw it, she ran after it, then ran into Gatsu and Makito. Nico get in the latest A-Class and they chase after the truck driving through the city that is changing its form rapidly.
See if they catch up with the legendary truck.
In the animation, the body-kitted A-Class is seen flying across highways and both the car and passengers appear unharmed. Just donít expect the same outcome in real life