Jump to content


SEARCH

0

Ferrari culminates 20th anniversary celebration in China with a parade

By SYF77 on 26 Nov 2012

http://www.youtube.com/watch?v=BrNRwWfL0U4

To celebrate Ferrari’s 20 years of existence in the Chinese market, the supercar maker hosted a list of events since early 2012. The celebration ended recently with a parade of Ferrari cars from a local showroom in Guangzhou to the Haixinsha stadium.

Attached Image

The event was attended by some 250,000 Ferrari fans. Ferrari chariman, Luca di Montezemolo, flew in to join in the celebration. Well, I guess he has to be around to show his appreciation for the Chinese market, which is Ferrari’s second largest market, just falling behind the U.S.

Attached Image

Ferrari sold 500 cars in China in 2011 and sales is reaching more than 700 units in 2012 at the moment.

Attached Image

"It has been a marvellous day of celebrations", commented Luca di Montezemolo. "With many enthusiasts, a lot of young people and the city full of Ferrari flags. This has been the best demonstration yet of what the Prancing Horse represents in China – not just from a commercial point of view, but above all else for the Chinese people’s passion for Ferrari". Ferrari also took the opportunity to showcase the F12 Berlinetta, Ferrari’s most powerful road-legal vehicle to date.

Attached Image

The celebration at Haixinsha stadium looks like national day celebration with flashing lights, cheerleaders and performance. Ferrari must have planned a hefty budget for the event but it is all worth it as China is a major cash cow for the Italian brand.

events, other news, discussions and 10 more...

Viewed: 873 times

Related Blog Posts
SYF77
Written by SYF77
I have been a car fanatic since 1989, when my father was changing our family car then to a Toyota Corolla 1.6 GL fitted with a Twin Cam 16 valve engine that was carburetor-fed, a big deal back in those days. The automobile technology and industry fascinates me and I hope to broadcast these interesting developments to everyone out there through this blog.



 
Car Makes

Please select a car make

Facebook Likes
   Featured Blog Post
Photo
Driving an old car with almost no modern features in it? Or just love adding new accessories for...
POPULAR BLOG POSTS
Photo
In order to raise funds, Proton might be selling the British brand to save itself. Almost 20 othe...
Photo
Likely to show up in 2018, the facelifted Ford Mustang will be getting a 10-speed automatic. Expe...
Photo
Volkswagen's chief executive Matthias Muller believes that for the next 20 years, traditional...
Photo
With a bit of quick thinking, this man hid his E30 BMW M3 in his living room when he heard Hurric...
Photo
Pennzoil is back with another video for its JOYRIDE series marketing campaign. The main actor thi...
   Lifestyle Articles