"Of course, we feel that the mood isn't the best in certain markets, but we're able to compensate with growth in places such as Russia, the Middle East and China," he said. "Our goal is to grow sustainably and not chase volume. Rolls-Royce will remain exceptional," Torsten added. The concentration of wealth is increasing in developing markets. The Asia-Pacific region overtook North America with the most high-net worth individuals in 2011.
Earlier this year, Rolls-Royce created a Year of the Dragon special edition of the Phantom for the China market, featuring a hand-painted gold dragon on each side of the wheelbase. They were sold out within two months. China is the perfect example rising affluence in Asia.