Jump to content

MyCarForum Logo
Magnifying glass



Fiat 500 Abarth 'Seduction' named 'Best TV Commercial'

By SYF77 on 10 Dec 2012


The above displayed Fiat 500 Abarth 'Seduction' commercial was named 'Best TV Commercial' at this year's D Show held on 28th Nov in Detroit. The D Show is an annual event hosted by the Adcraft Club of Detroit dedicated to judging and awarding creativity in Detroit.

Attached Image

Entries are submitted by advertising agencies and reviewed by judges from within the advertising industry.

Attached Image

"It is great to see a video that was created on a shoestring budget and not intended to be shown on television, receive prestigious accolades like the D Show 'Best TV Commercial' honor," says Olivier Francois, Head of Fiat Brand Worldwide and Chrysler Group LLC and Fiat Group Automobiles Chief Marketing Officer.

Seduction was created in partnership with the Dallas-based 'The Richards Group' and stars supermodel Catrinel Menghia.

Attached Image

In the US, the mini hatchback is offered with a 1.4-litre Multi-Air turbocharged four-cylinder that is rated at 160bhp and 230Nm of torque.

Attached Image

Attached Image

awards, events, other news and 10 more...

Viewed: 831 times

Related Blog Posts
Written by SYF77
I have been a car fanatic since 1989, when my father was changing our family car then to a Toyota Corolla 1.6 GL fitted with a Twin Cam 16 valve engine that was carburetor-fed, a big deal back in those days. The automobile technology and industry fascinates me and I hope to broadcast these interesting developments to everyone out there through this blog.

Car Makes

Please select a car make

Facebook Likes
   Featured Blog Post
With a bit of quick thinking, this man hid his E30 BMW M3 in his living room when he heard Hurric...
To an automotive enthusiast, driving a manual is a joy and not a chore. However, not everyone is...
The Honda NSX is slated to come Singapore some time next year and according to paultan.org, it is...
According to Autocar, Mercedes-Benz is already developing the second generation of the model and...
Focus2move, a statistics reporting company in the automotive sector, has revealed the best sellin...
China Xinhua News has reported that the Transit Elevated Bus (TEB), born to help China deal with...
   Lifestyle Articles