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2013 Kia pro_cee’d earns iF Design Award

By SYF77 on 09 Dec 2012

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The 2013 Kia Pro_cee’d has earned the prestigious iF product design award in the ‘Transportation Design’ category. A jury of over 30 industry professionals judged the entries on design quality, workmanship, innovation, functionality and safety. This is the fifth time that a Kia has won a iF design award.

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“We are very proud to receive this iF product design award for the pro_cee’d, which we owe in particular to our European design team under the leadership of Gregory Guillaume,” said Kia’s Chief Design Officer, Peter Schreyer.

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The Pro_Cee’d is the coupe version of the Ceed hatchback but has a more muscular stance and athletic lines. The Scirocco fighter’s roofline has been lowered by 4mm and the B-pillars moved 22mm rearwards while the side panels, tailgate, rear light clusters and rear bumper have all been redesigned.

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To ensure that the car has the performance to match its good looks, Kia is preparing a GT version of the Pro_Cee’d. It will be equipped with a 1.6L T-GDI motor which is good for 204 bhp and 265 Nm or torque. As its name implies, technological highlights include direct injection and twin-scroll turbocharger.

The official presentation of the iF design awards will take place on 22 February 2013 at the Munich Creative Business Week.

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Written by SYF77
I have been a car fanatic since 1989, when my father was changing our family car then to a Toyota Corolla 1.6 GL fitted with a Twin Cam 16 valve engine that was carburetor-fed, a big deal back in those days. The automobile technology and industry fascinates me and I hope to broadcast these interesting developments to everyone out there through this blog.

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