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Volkswagen has incorporated R GmbH. as their performance division

By Rigval on 20 Mar 2010

Attached Image: volkswagen_r_gmbh_is_born_18090_1.jpg
One tuning division has basically emerged right after the announcement that one is in the midst of winding down its business. We already know that Mitsubishi's Ralliart division is basically winding down its business due to Mitsubishi pulling out from most motorsport activities due to the ailing economy but when it comes to the powerhouse Volkswagen, things are different. It has somehow seen the need to set up its own performance tuning company simply called R GmbH. Sales of the R versions of their cars must be very encouraging for this to happen.

Now Volkswagen has officially passed the Scirocco R and the Golf R as R GmbH's first models and other products that would emerge from this new company are something called R line design packages. This probably is something like Audi's S line packages, bodykits, spoilers, rims exhaust tips and interior trim. This was also announced at the Geneva Motor Show recently.

Volkswagen states as follows: “The company’s name, Volkswagen R GmbH, responds to the increased global demand for individualized vehicles with contemporary sportiness and exclusivity. The sporty positioning will be reflected more intensely in the program of Volkswagen R in the mid and long term,"

Attached Image: Volkswagen_Scirocco_R_500x318.jpg
It seems the blue that we see on the Scirocco R here is the official colour of R. It goes to say that all top of the line performance based Volkswagen products will be marketed by the R division. I hope to see a R version of the new Polo very soon. Or maybe we can see some over the top AMG/BRABUS Mercedes style humour of mixing luxobarges with immense power, like a Phaeton R or a van with ridiculous performance like a Volkswagen Transporter T5 R. Well, you never know if such things would happen.
Attached Image
- The Volkswagen Transporter T5

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Written by Rigval
Born in 1972. Married with a kid. Loves B-road drives and have driven cars from the 1950s to date.

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