The new X-Type will be powered by a variety of fuel efficient four-cylinder engines. However, Jaguar global brand director, Adrian Hallmark, moderated consumer’s expectation of its upcoming BMW 3-Series competitor.
He said, “It took Audi 20 years to build up to where it is. For us to come in and go to the top of the league is impossible, so we have to find ways of expanding our business profitably and we’re well developed in that process. We are undergoing creative analysis of competitors and consumers.”
Hallmark adds that all models in the compact luxury segment are good and trying to find a gap to exploit is a real challenge. Jaguar did a good job with the XF and XJ by giving a modern spin to its old school charm.
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