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Lexus IS - The development process

Lexus IS - The development process

PetrolHead

Entry posted by PetrolHead ·

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Lexus presented the all new IS, now in its third generation (I think) at the North American International Auto Show recently.

 

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Presenting an all new facia and aggressive styling, the IS from the start has been designed and engineered with one purpose in mind, to dethrone the BMW 3 Series as the best in its class.

 

American automotive publication Motor Trend recently had a chance to talk to chief engineer of the IS, Junichi Furuyama, to explain why the new IS is important and how this might re-invent the Lexus brand.


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