The posters are similar in nature which basically depicts a kidnapping situation of sorts by Former Italian Prime Minister Silvio Berlusconi, Paris Hilton or Michael Schumacher in the driver's seat with three hostages, tied-up and gagged.
As a car person I found the example of Schumacher not appropriate because, he has already retired from the sport and since Fiat owns Ferrari - shouldn't it be Alonso in the driver's seat 'kidnapping' Vettel (after last year's heated battle for the championship), Hamilton (remember the time they were team mates?) and Raikkonen?
Well personally I find the ads 'average'. It is funny and even without the tagline; it sends the message across almost effortlessly. But having said so, releasing this advert in India during a time where the media is focusing on women's rights, protection and not to mention the recent spike in rape cases justifies the uproar caused by the Indian media.
Ford and its advertising agency JWT India have since apologised for the incident.
Statement from Ford India
We deeply regret this incident and agree with our agency partners that it should have never happened. The posters are contrary to the standards of professionalism and decency within Ford and our agency partners. Together with our partners, we are reviewing approval and oversight processes to help ensure nothing like this ever happens again.
Statement from JWT India
We deeply regret the publishing of posters that were distasteful and contrary to the standards of professionalism and decency within WPP Group.
These were never intended for paid publication and should never have been created, let alone uploaded to the internet. This was the result of individuals acting without proper oversight and appropriate actions have been taken within the agency where they work to deal with the situation.