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Hyundai apologises over controversial suicide commercial

By SYF77 on 01 May 2013


After Ford, Hyundai is the next car maker to apologise over a controversial commercial. The video, created by agency, Innocean Europe for Hyundai UK, shows a man trying to attempt suicide in his garage by hooking up the exhaust pipe to the cabin of his Hyundai ix35 Fuel Cell.

The attempt failed as the ix35 only emits water vapours and not carbon monoxide which blocks the transport of oxygen to the brain, heart, and other vital organs in the body.

Hyundai issued an apology statement that read, "Hyundai Motor deeply and sincerely apologises for the offensive viral ad. It runs counter to our values as a company and as members of the community. We are very sorry for any offense or distress the video caused. More to the point, Hyundai apologises to those who have been personally impacted by tragedy."

Hyundai has removed the YouTube video after widespread criticism on social media. However, the video has been uploaded by other netizens.

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Written by SYF77
I have been a car fanatic since 1989, when my father was changing our family car then to a Toyota Corolla 1.6 GL fitted with a Twin Cam 16 valve engine that was carburetor-fed, a big deal back in those days. The automobile technology and industry fascinates me and I hope to broadcast these interesting developments to everyone out there through this blog.

  • 1
Darthrevan May 01 2013 03:45 PM
Original video deleted. Watch the video here >>
Watwheels May 02 2013 08:11 AM
S.Korea has one of the world's highest suicide rate. All they can think of is killing themselves. That should explain their ad. Sad.
  • 1
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