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Nicolas Cage stars in BAIC Senova D Series commercial

By SYF77 on 23 May 2013


Chinese carmaker, BAIC, has engaged Hollywood actor, Nicolas Cage, to star in a commercial for the brand new Senova D Series.

"We choose Nicolas Cage as the spokesman for our high end brand 'Shenbao' not only because he is an Oscar-winning actor and a screen legend, but, more importantly, because he has starred in a series of action films about cars," said an official in BAIC's Marketing Department.

The Senova D Series is based on the SAAB 9-5 platform. In 2009, BAIC bought Saab's production lines for the first generation 9-3 and 9-5, which had an estimated worth of US$200 million(S$250 million). However, BAIC did not acquire the right to use the 'Saab' name. 'Shenbao' is the Chinese name for Saab in Taiwan, Hong Kong, and Macau.

The Shenbao D-Series is available with three turbocharged engines, namely a 1.8-litre with 180bhp, a 2.0-litre with 204bhp and a 2.3-litre with 250bhp. The engines are mated to a five-speed tiptronic transmission with paddle shifts.

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Written by SYF77
I have been a car fanatic since 1989, when my father was changing our family car then to a Toyota Corolla 1.6 GL fitted with a Twin Cam 16 valve engine that was carburetor-fed, a big deal back in those days. The automobile technology and industry fascinates me and I hope to broadcast these interesting developments to everyone out there through this blog.

  • 1
Wongwings May 24 2013 12:24 AM
So is it Saab technology or PRC technology?
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