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Infiniti founder Bill Bruce passes on at age 70

By SYF77 on 04 Jun 2013

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Infiniti founder, Bill Bruce, has passed on at the age of 70 on 28th May 2013. He succumbed to the Lou Gehrig's Disease after a long battle with the illness. Lou Gehrig's disease damages motor neurons in the brain and spinal cord, resulting in muscles becoming smaller and weaker. Gradually the body becomes paralysed.

Bruce is widely known for creating Infiniti's concept of "Total Ownership Experience" which revolutionised the industry at that time. He joined Nissan in 1982 before becoming Infiniti's general manager in 1989. He retired from the company in 1999.

"Bill Bruce has laid the foundation for the Infiniti brand worldwide. He's got wide acclaim and respect for his vision to provide customers with an outstanding experience throughout the entire ownership of the car. This caused a major shift in the car industry overall, and so he left a lasting mark. We are saddened by this loss and our thoughts are with his family," said Johan de Nysschen, President of Infiniti Motor Company, Ltd.

Bruce leaves behind his wife, Nancy, and children, Amanda and Rob.

The first generation Q45 and M30

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Written by SYF77
I have been a car fanatic since 1989, when my father was changing our family car then to a Toyota Corolla 1.6 GL fitted with a Twin Cam 16 valve engine that was carburetor-fed, a big deal back in those days. The automobile technology and industry fascinates me and I hope to broadcast these interesting developments to everyone out there through this blog.

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