DirectAsia.com will be represented by folk hero Robin Hood in its promotional and advertising materials.
An animated Robin Hood in real world settings will be featured heavily in the insurer's marketing campaigns, with the first adverts addressing the insurer's 'Best Price Guarantee' message. The advert will be aired on local TV and cinemas, as well as YouTube and the other internet platforms.
DirectAsia.com, said, "So far, advertising for insurance here has remained traditional and rather boring. You know the ones with impossibly good looking families with perfect teeth standing under umbrellas etc. Our latest campaign aims to change all that, as well as change people’s negative perceptions about the way insurance is done."
Mr Simon also believes the Robin Hood character embodies the ideal brand values of the company.
"He hates injustice and is protective of the rights of the people. Our business model is similar. Our mission is to change the way insurance is done. Like Robin Hood's our aim is to give back to the people by being more transparent and bringing real value for money. We cut out the middleman and create cheaper, more tailored insurance policies," added Mr Simon.
For more information visit DirectAsia.com, or any of the social networking sites listed below.