Nickelodeon and Toyota have collaborated together for the first SpongeBob SquarePants-inspired vehicle. The SpongeBob 2014 Toyota Highlander will feature a custom SpongeBob-themed exterior and an interior design that captures the character's high-octane energy and his eye-blinding yellow colour.
While I used to be a fan of the show in my younger days, I would not go to the extent of wrapping my vehicle with his square jawed face. Especially the headrests. They look freaky and I have no idea what kind of a kid would enjoy a ride in a yellow car with a face on the headrest.
The one-of-a-kind (thankfully) concept is based on the new highlander and was unveiled on July 13th
, during Nickelodeon's SpongeBob Day at the Padres vs. Giants game in California. The car will embark on a tour for a "Happy Driving!" promotional tour throughout the U.S.A, bringing SpongeBob's special brand of fun to seven locations across the country.
As part of the "Happy Driving!" campaign, the SpongeBob Toyota Highlander will visit seven locations, from July 19th
to December 9th
. These events will feature character meet-and-greets and photo opportunities and a prize wheel where kids and families can win exclusive prizes.
Fans can go to the Nickelodeon, SpongeBob and Patrick Facebook pages to see photos of the SpongeBob Highlander's road trip and the intricate design details of the vehicle.
The redesigned 2014 Highlander made its global debut on late March at the New York Auto Show this year. Toyota claims the 2014 Highlander has plenty of cargo room, enhanced safety features and a sophisticated interior – making it the perfect family vehicle to help people go places and make memories together.
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