Jump to content

MyCarForum Logo
Search
Magnifying glass

SEARCH

0

Zouk's anti-drink driving campaign

By Regan_ong on 05 Sep 2013

Attached Image

A night of partying may be all in good fun, until it's time to go home that it. All too often, late night revelers get behind the wheel after a one drink too many. Accidents caused by drunk driving is a major problem all around the world, and the city state of Singapore is no exception.

Attached Image

But one nightclub is taking an unconventional approach to prevent drunk driving. The solution - a 'Pee Analyser'.

Attached Image

Working with marketing agency DDB Group Singapore, popular nightspot Zouk came up with the charmingly named Pee Analyser, a urinal-based system that detects the amount of alcohol in a punter's pee before issuing a warning if they're over the legal limit.

Attached Image

And here's how it works. When a driver arrives at the club, they hand over their keys in exchange for an RFID parking card. Once activated, the card is capable of identifying a driver and recording information regarding the driver's alcohol level.

Attached Image

It does this by way of a urine testing device fitted in the urinal, a device that its maker says will instantly reset to accommodate consecutive readings, thereby avoiding any mix-ups with the pee of previous urinal visitors.

Attached Image

The urinal-based testing device is paired with an RFID reader that detects, tags and reads information from the cards, so if a patron's pee contains too much alcohol, a message will flash up on a screen directly in front saying - "Maybe you've had one too many to drive. Call a cab or use our drive home service."

Attached Image

Of course, there's a chance the person peeing may be too drunk to focus on the words in front of them, or simply too wasted to compute the information, so when they hand in their card at the end of the night in exchange for their keys, an RFID reader at the exit will convey the information from the tagged card to the valet, who'll once again suggest the car-owning clubber to make alternative arrangements for getting home.

Attached Image

The pee analyser may be the most technologically advanced approach, but some experts have called urine testing an unreliable method for determining alcohol impairment.

Attached Image

And although the system is only installed in male toilets, we reckon it still does some magic in curbing the numbers of drink drivers. Good work there, Zouk. Check out the below video from DDB Group Singapore to learn more about the system.

http://www.youtube.com/watch?v=e2OdA7DUOAQ



motoring, events, safety and 12 more...

Viewed: 2,611 times

Related Blog Posts
Regan_ong
Written by Regan_ong
Regan's interest in cars started since the time when 'Hot Wheels' was leading the way. Oh yeah.



 
Car Makes

Please select a car make

Facebook Likes
   Featured Blog Post
Photo
The guide, while not mandatory, comes amid rising car complaints, mainly about defects. It is dev...
POPULAR BLOG POSTS
Photo
While this is not exactly the case in Singapore, many customers around the world saw the opportun...
Photo
Subaru and its official performance arm STI have an interesting concept based on the BRZ due for...
Photo
Rebates for low CO2 output may be revised to include pollutants such as nitrogen oxides and parti...
Photo
SsangYong's parent company, Mahindra&Mahindra is said to be readying the automotive indus...
Photo
Taxi giant ComfortDelGro says it wants to simplify cab fares. That can only be good news, says ST...
   Lifestyle Articles