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NHTSA enlists Robocop to help curb drunk driving

By Deeq on 24 Dec 2013

The National Highway Traffic Safety Administration(U.S.) would like drivers to know that when eggnog and Christmas cheer get the best of you this season, driving is the last thing you should do, and it has enlisted the mercenary services of Robocop to remind you. In a $7.5-million ad campaign, at least.

The anti-drunk driving commercials are part of "Drive sober or get pulled over" ads that accompany a heightened police crackdown on drunk drivers until January 1. It coincides with the release of the Robocop reboot, which is scheduled to be in theaters next February.

You can check out the 32-second NHTSA spot below, and also two trailers for the Robocop film just to make sure you understand what you're dealing with. You know what needs to happen now. Rather, you have ten seconds to comply....

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Here in Singapore, Drink driving is a very serious offence and the penalties are severe. Drink drivers, on conviction, will be disqualified from driving for at least 12 months, which would, in effect, invalidate their driving licences. These motorists will have to undergo the theory and practical tests in order to obtain their driving licences again. In addition, first-time offenders can be fined between $1,000 and $5,000, or jailed up to 6 months, while repeat offenders may be punished with a maximum fine of $30,000 and a mandatory jail term of up to 3 years. They may also receive up to six strokes of the cane should death or serious injury occur.
So, don't drive to drink :)

robocopdrink driving, nhtsa and 5 more...

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Written by Deeq
With intense love for cars and bikes since little, and passion for photography, Siddiq tries hard to bring cars to life on the screen, proving his worth as well as his passion for the job.

  • 1
Fett Dec 26 2013 04:24 PM

Actually, im more scared of TP then robocop...

Kratoschumacher Dec 26 2013 06:27 PM

The design of the new Robocop looks really bad!

Turboflat4 Dec 27 2013 07:10 PM
Completely unnecessary remake/sequel just like with Total Recall, Tron, Kingdom of the Crystal Skull and of course the new Star Wars. Yet another fond childhood memory desecrated for profit.
  • 1
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