In its latest advertising effort, Lexus is asking buyers to 'wake up from the hypnotism' and seriously consider before making their purchases. What it is trying to hint at is that people, in general, think that German cars are better. Unsurprisingly, rivals such as Mercedes-Benz, Audi and BMW are roped into the commercial as the 'main culprits'.
While most of us would think that the pendulums are work of computer graphics, Lexus has also shown us how the interesting ad is made, with a 'behind-the-scenes' footage. Now jump to the video to catch the craftsmen at work.