A promotional video shows six sedans piloted by different drivers, including famous stuntman Buddy Joe Hooker, as they travel around Hyundai's Mojave Desert test track.
After engaging the adaptive cruise control, automatic emergency braking and lane-holding systems, five of the drivers crawl out of the sunroof and leap onto a truck. Hooker stays in the lead car, blindfolded and with arms folded, as the truck proceeds to the front of the mostly-driverless pack and hits its brakes to initiate a chain reaction of automatic braking.
Despite the video's clear marketing focus for the redesigned Genesis, it serves as a demonstration of automatic control systems available as optional equipment in a wide range of vehicles from various companies. Notably, Hyundai merely needed to disable the lane-holding timer, which cuts the steering assist after 15 seconds, to show that the production car is capable of driving itself uninterrupted on a highway.
Google envisions a driverless car that eliminates a steering wheel and pedals, completely removing the driver from the car experience. Established automakers appear to be focusing on a future where drivers will seamlessly transition between physically controlling the vehicle and sitting back for the ride. For now, technology that supports the latter scenario is restrained to prevent over-reliance.