The Ford Start Concept is the first concept car created by Ford in more than three years and will make its debut at the Beijing International Auto Show. It also marks the first time Ford has unveiled an all new concept vehicle at a China show. The Start Concept is more than simply a design study. It previews a fuel efficient 1L three-cylinder EcoBoost engine with the power of a larger Inline 4 engine.
The Ford Start Concept was inspired in part by a growing global trend toward mass urbanization. Today, more than 50 percent of the world’s population lives in an urban area. By 2050, that number is expected to skyrocket to more than 70 percent. Already, congested highways, space for parking, concerns over fuel efficiency and price of fuel are driving automakers to look at vehicles more differently than ever before.
“Our ambition with the Ford Start Concept was to design a car that goes beyond the practical realities of commuting in these mega cities, to go beyond just dressing the technology. We wanted to design a car you would also love,” explained Freeman Thomas, Design Director, Ford Motor Company.
Living in a mega city poses unique challenges. Just as traffic congestion issues are common in these geographic areas, the answer to solve these issues is a new generation of small cars for these urban markets, such as the Ford Start Concept.