In a near frame-by-frame remake of the Internet-busting Ken Block Gymkhana videos, Famous Footwear and producers at Shareability have created “Momkhana,” a three-minute exercise in bad parenting masquerading as a shoe commercial.
Not really –- settle down, social services workers — since the children in the fast and furious short film were never in the running car.
Famous Footwear, a national discount chain, is taking a cue from other companies that are trying to shake up their marketing and propel themselves to viral video glory.
Executives at the St. Louis-based retailer, on hearing the idea of a stunt-driving suburban mom in a tricked-out minivan, reacted with a “combination of frightened and excited laughter,” said Nick Reed, Shareability co-founder.
They gave it the green light, so to speak, and Momkhana was born with Shauna Duggins, a mom in real life, behind the wheel of a 550-horsepower vehicle that’s probably never been used for carpooling. Donuts, slow motion and aerial shots ensued.
Duggins, a veteran Hollywood stunt coordinator and stunt double for Jennifer Garner and other A-listers, burned circles through some neighborhoods just north of Los Angeles for the video, wearing stylish sneakers, of course.