Fiat has chosen a unusual way to celebrate the production of the 500,000th 500 mini just 31 months after its launch. The Italian automaker is going to create a special edition version of the 500, whose surface is entirely covered by 1,500 photos displaying the faces of Fiat 500 customers, celebrities and fans.
Starting from 3 May 2010, those interested to have their image printed on the Fiat 500 can book a place on the car by logging on to www.fiat500.com and use the special application showing a plan view of the Fiat 500. They can then book one of the free spaces online by sending a photograph. Fiat said that seventy per cent of the places are reserved for Fiat 500 owners.
The special "Fiat 500 Thousandth" is expected to be ready three weeks after the booking stage is concluded and will be featured by the Italian carmaker in forthcoming events and international motor shows.