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Hyundai latest marketing campaign uses cars to send a message to space

By Deeq on 18 Apr 2015 in Other blogs

Just when you thought you have seen it all, here’s an ad that’s out of this world, literally. Hyundai latest mission wants to delivers a little girl’s message to her astronaut dad in space, and boy have they got a plan.
So they decided to head down to Nevada dessert in United States and using 11 Hyundai Genesis tires grinding the message “Steph ♥s you!” in Stephanie’s handwriting. It was so big it went into the Guinness World Records for creating the largest tire track image and that Stephanie’s dad can take a picture from space a see the message clearly.
It worked and the message was well received, everyone goes home happy but will Hyundai sell enough Genesis to cover the investment costs for this fun project? Probably not.

hyundai, genesis, dessert, space and 2 more...

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Written by Deeq
With intense love for cars and bikes since little, and passion for photography, Siddiq tries hard to bring cars to life on the screen, proving his worth as well as his passion for the job.

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Friendstar Apr 19 2015 10:14 AM
Genesis will sell well in the US market. This advert simply blows my mind away. Amazing! Good music. Good team. Good idea. And definitely good car. The last punchline of your stories inspire our innovative thinking nails it
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