Award-winning and leading direct general insurer for motor, motorcycle and travel, DirectAsia Insurance, unveils its new brand purpose and visual identity as part of a regional repositioning campaign - 'Where Happier Matters' - accompanied by a new TV commercial.
Putting the customer first, the DirectAsia team promises to provide a more uplifting experience, while empowering the customer by providing direct access to its services and offering customisable plans.
"DirectAsia's Brand Purpose is to deliver a more positive experience when it comes to insurance and the 'Where Happier Matters' campaign brings this to life in all aspects of our business [...] Whichever point of the consumer journey, be it researching, buying, renewing, and most importantly when making a claim, we want to make the process simple and give customers direct, personalised attention, so they have peace of mind and a smile on their face," said DirectAsia's Chief Marketing Officer, Pauline Png.
"We are certainly not afraid to challenge the status quo of the insurance experience to benefit our customers - crucially, the ability to speak with empowered, dedicated specialists to transform a typically frustrating process into a simple and easy experience," added Managing Director, Bob Thaker.
DirectAsia's new TV commercial (which you can watch above) drives home one of the company's key points of difference - a dedicated claims specialist to handle each case with empathy.
In line with the new positioning, the DirectAsia Insurance logo has also been updated to reflect the modernity and approachability of the brand.
To find out more, visit www.directasia.com.