Jump to content

MyCarForum Logo
Search
Magnifying glass

SEARCH

0

Apple CEO Tim Cook envisions 'massive change' for auto industry

By Deeq on 23 Oct 2015 in New technology, Other blogs

Attached Image Apple CEO Tim Cook has dropped a few more oblique hints at the company's automotive ambitions.

Speaking at The Wall Street Journal's WSJDLive conference in California, Tim Cook dodged questions about rumors of an Apple-badged electric car that is allegedly aiming to arrive by 2019. However, he did voice a prediction that developments in electrification and autonomous technology have pushed the industry to the brink of a revolutionary transition.

"It would seem like there will be massive change in that industry, massive change, that's what I think.", Cook said.

Apple so far has limited its official automotive projects to CarPlay, projecting the iPhone interface onto the vehicle's infotainment display, however the company is widely believed to have much bigger plans that start with deeper software integration.

"When I look at the automobile, what I see is that software becomes an increasingly important part of the car of the future," Cook added at the WSJD Live event, according to BusinessInsider. "You see that autonomous driving becomes much more important."

Despite a hiring binge that appears to be focused on auto-industry veterans, Tesla employees and battery experts, Apple has not yet confirmed details surrounding the rumored "project Titan."

apple, apple car, tim cook, icar

Viewed: 1,150 times

Related Blog Posts
Deeq
Written by Deeq
With intense love for cars and bikes since little, and passion for photography, Siddiq tries hard to bring cars to life on the screen, proving his worth as well as his passion for the job.



 
Car Makes

Please select a car make

Facebook Likes
   Featured Blog Post
Photo
The Honda NSX is slated to come Singapore some time next year and according to paultan.org, it is...
POPULAR BLOG POSTS
Photo
With a dedicated engineering team, working on the rotary engine for the past eight years, the RX-...
Photo
According to Autocar, Mercedes-Benz is already developing the second generation of the model and...
Photo
We know Toyota's reliability is top notch and most will easily outlast our 10-year COE cycle....
Photo
Renault's next Megane RS has been spotted in South Europe doing some testing with minimal cam...
Photo
Two of the automotive world's biggest icons are set to share the same transmission. And it is...
   Lifestyle Articles