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BMW's 3 series ad gets a weird ban from UK TV channels

By Faiming_low on 06 Nov 2015 in Other News

Attached Image According to Carscoops, one of BMW's ad for its new facelifted 3-Series has been banned from airing in UK as it promotes reckless driving. Three complaints were received by UK's "Advertising Standard Authority" (ASA) from viewers about the ad which was titled "Made for Curves".

It issued a statement saying that quick acceleration and excessive speed were not explicitly indicated in the ad but the ad "showed the car being driven along the coastal road from various angles, through a succession of fast-paced shots, including a few aerial shots tracking the vehicle’s movements and shots of a gear change and of the tachometer rapidly increasing". We guessed that might have caused the alarm bells to ring in the eyes of the agency!

ASA then added that, "the handling capability of the vehicle had not been communicated in a clear context of safety, which was a requirement of the Code. Because the ad implicitly challenged the viewer to drive at speed around corners, we considered that it had also encouraged irresponsible and potentially dangerous driving. For those reasons, we concluded that the ad breached the Code."

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Written by Faiming_low
Since young, Fai Ming has always centered his life around cars. In fact his first word was 'car' and not 'mum' or 'dad'. Aren't kids cute?

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