Jump to content

MyCarForum Logo
Search
Magnifying glass

SEARCH

1

Hyundai hires former Lamborghini exec to shape strategy for Genesis

By Deeq on 30 Dec 2015 in Other blogs

Attached Image Hyundai Motor Co. has hired former Lamborghini executive Manfred Fitzgerald in the latest effort by the South Korean automaker to shed its image as a value-for-money brand.

Fitzgerald, a former director for brand and design at the Italian sports car maker, will take charge as senior vice president at Hyundai Motor, and will oversee the automaker's global strategy for luxury car brand Genesis, Hyundai said in a statement.

Attached Image
Fitzgerald was formerly director of brand and design at Lamborghini, where he worked for 12 years before leaving to start his own consultancy. As the latest Senior Vice President at Hyundai, he'll be tasked with leading the "brand strategy, marketing, and other business operations" for the Genesis brand. That means working closely with Luc Donckerwolke, who, having penned for a number of Volkswagen divisions including Lamborghini as well, recently left his post as head of design at Bentley to run Hyundai's new Prestige Design Division, which will be responsible for the styling for all future Genesis vehicles.

Attached Image
Donckerwolke works under Peter Schreyer, whom, as chief design officer at Hyundai and one of three presidents of Kia, is the highest-ranked foreigner at the company. Schreyer is also a former VW Group man, having designed the original Audi TT and the Volkswagen New Beetle before leaving for South Korea. One year ago, Hyundai similarly tapped Albert Biermann – formerly head engineer at BMW M GmbH, to run its new performance division.

hyundai, lamborghini, genesis and 1 more...

Viewed: 2,102 times

Related Blog Posts
Deeq
Written by Deeq
With intense love for cars and bikes since little, and passion for photography, Siddiq tries hard to bring cars to life on the screen, proving his worth as well as his passion for the job.



  • 1
  • 1
 
Car Makes

Please select a car make

Facebook Likes
   Featured Blog Post
Photo
The guide, while not mandatory, comes amid rising car complaints, mainly about defects. It is dev...
POPULAR BLOG POSTS
Photo
Vice President for Sales and Marketing at BMW M reckons that manual and dual-clutch transmissions...
Photo
Buyers of luxury cars have always enjoyed the option of choosing whatever colour they want for th...
Photo
Images of the new facelifted 2018 Honda Jazz/Fit have leaked online, ahead of the model's lau...
Photo
The recent MyCarForum Hangout with Hyundai, held at the brand's Alexandra showroom, featured...
Photo
Feel like having your McLaren 570GT as light as possible? McLaren's new feather wrap option i...
   Lifestyle Articles
   Tags