Boosted by its new entry-level Ghost limousine that was launched in most markets in December '09, Rolls Royce sales surged to 678 cars during the first five months of 2010, recording an impressive 146 per cent increase year on year.
The new Ghost sells for around US$250,000 as compared to US$380,000 to US$450,000 price tag of the four available variants of the British firm's flagship Phantom series, thus opening a new market for Rolls Royce. Last year, the BMW Group-owned brand saw its sales fall by 17 per cent to just over 1,000 units, which led the maker cut production and fire some temporary workers.
Rolls Royce boss, Torsten Müller-Ötvös, told Financial Times that the firm's global sales will be at least double the volume of last year and that the company is entering into "new league of business." According to Müller-Ötvös, China, where Rolls Royce has a total of seven dealerships, will most likely surpass the brand's home market in sales figure for the very first time this year.
"I could see China overtaking the UK this year as our second-biggest market after the US," said the Rolls Royce CEO.