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Lexus believes sedans will die off unless they evolve

By Faiming_low on 02 May 2017

Attached Image Toyota global branding chief Tokuo Fukuichi reckons the high demand for SUVs and crossovers now means that sedans must do better or they will die off.

In an interview with Automotive News, Fukuichi said that sedans are 'too formal and needs to be more dynamic'.

“Unless we can really offer a sedan experience you cannot have with an SUV or crossover, I think the sedan may not be able to survive if it does not evolve. At a certain point of time, the traditional, square, three-box sedan will go away,” he said.

He then went on to add that SUVs have improved a lot recently and are now as comfortable as sedans and handle just as well.

Also in the article, Fukuichi also hinted that there's a possibility that Lexus might create a Lexus wagon or a model with a shooting brake bodystyle if they had enough resources.


Viewed: 2,608 times

Faiming_low
Written by Faiming_low
Since young, Fai Ming has always centered his life around cars. In fact his first word was 'car' and not 'mum' or 'dad'. Aren't kids cute?



  • 1
Friendstar May 05 2017 08:26 AM
They are so wrong.
Kangadrool May 05 2017 12:57 PM

'cos all Toyota sedans are so ....

 

They have not mastered the art of design yet.

Koster May 05 2017 10:35 PM

'cos all Toyota sedans are so ....

They have not mastered the art of design yet.


Actually they have but somehow lost it. Supra, Celica, caldina etc were beautifully designed.
Sdf4786k May 07 2017 07:04 PM

i think the sedan will evolve into a cockroach shape look like the CLS or more like the A5 sportback with a trick looking boot when u dont need to lift the rear glass panel 

Watwheels May 08 2017 09:29 AM

I must agree the sedan is getting boring.

  • 1
 
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