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Geely buys Proton, beating PSA Group

By Faiming_low on 27 May 2017

Attached Image Geely Holding, the owner of Volvo and Geely Automotive have agreed to to buy Proton from DRB-Hicom, beating rival bidder PSA Group.

Geely is said to have bought 49 percent of Proton, according to Reuters. Details of the deal remain unknown as DRB-Hicom could not be reached as of press time.

Other than the PSA Group which owns Citroen and Peugeot, Renault and Suzuki have also been rumored to bid for Proton.


Proton is said to have two manufacturing plants that can assemble 400,000 cars yearly but is now running far below their maximum potential. With Geely's help, Proton could improve and grow itself in the neighbouring right hand drive markets, including Malaysia and India.


geely, proton, malaysia

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Faiming_low
Written by Faiming_low
Since young, Fai Ming has always centered his life around cars. In fact his first word was 'car' and not 'mum' or 'dad'. Aren't kids cute?



  • 1
ER-3682 May 27 2017 01:18 PM

49%,means those Incumbant still sit as Chairman,CEO,CFO, MD & GM,inside Proton Factory alot of Corruptions,i wonder how the Chinese can fight them.

Sdf4786k May 27 2017 06:21 PM

if Proton had already own the lotus for so many years, what makes Geely think they can do better in turning things around? Unless this venture is just to do a hit and run. Go in, check out the tech and straegy of Lotus, go and mix and match and make the geely-volution a better product.

 

Else Proton just save on the Volvo R&D and just repackage the Proton as a Volvo badge and u have a V40 saga, S60 wira .. slap on a badge and make the Malaysia police force use it. I think not too bad a trade off then the Honda Accord perdana version

Sagara May 28 2017 03:57 AM

49%,means those Incumbant still sit as Chairman,CEO,CFO, MD & GM,inside Proton Factory alot of Corruptions,i wonder how the Chinese can fight them.

Think when come to corruption, the Chinese buay su seh. 

Sdf4786k May 28 2017 08:56 AM

Think when come to corruption, the Chinese buay su seh. 

while thats true, its a death sentence in china if caught. Unlike some other countries.

Calford May 28 2017 01:46 PM

That is a good move by Geely to capture SEA.

Their news cars are so much better than those found in Singapore. 

Calford May 28 2017 04:07 PM

One of the most important is to obtain Lotus, that will help Geely.

Proton is use as the base of manufacturing Geely right hand drive.

The first vehicle is a SUV.    

Lurpsexx May 29 2017 01:30 PM
Sell out of Malaysia to the chinks continues...
Watwheels May 29 2017 02:40 PM

Geely main aim isn't really to aquire Proton but Lotus light weight material engineering to meet future strict gas emissions. Hard truth is nobody's interested in Proton.

Calford May 29 2017 10:46 PM

Geely main aim isn't really to aquire Proton but Lotus light weight material engineering to meet future strict gas emissions. Hard truth is nobody's interested in Proton.

Yes is one of Geely aim. They need to have a place to manufacture right hand drive car and penetrate SEA market.  

  • 1
 
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