Jump to content
Sgcarmart Trusted Brand Showcase - Jack Cars at Katong i12 from 22 to 28 Apr 2024 ×

Ferrari will finally build a SUV

Ferrari will finally build a SUV

chitchatboy

Entry posted by chitchatboy ·

2,864 views

blog-0282353001507799052.jpg

blogentry-133713-0-02443300-1507798662_thumb.jpgSergio Marchionne, CEO of Ferrari and Fiat Chrysler Automobiles, has confirmed that Ferrari will build an SUV and will be ready in a couple of years' time.

 

According to Bloomberg, Marchionne has stated that “Ferrari is beyond just considering an SUV and will take about 30 months to decide on production, which will be limited to preserve exclusivity.”

 

“We’re dead serious about this. We need to learn how to master this whole new relationship between exclusivity and scarcity of product, then we’re going to balance this desire to grow with a widening of the product portfolio,” said Marchionne, who referred to the model as an “FUV.”

 

After years of denying that it will develop a SUV, Ferrari finally jumped into the SUV bandwagon as it intends to expand sales on a large scale through 2022. A four-door model could also be a possibility after the launch of the SUV.


3 Comments

Recommended Comments

UncleAtas

Ferrari CEO and Fiat Chrysler Chairman Sergio Marchionne recently spoke on the phone with financial analysts and responded to the question of whether or not Ferrari would build an SUV, and his reply was, "You have to shoot me first." We're guessing that's a no, but not necessarily a flat out "never".

 

And then there's Flavio Manzoni, Ferrari’s senior vice president of design. Talking at Vivid Ideas 2016, the Asian Pacific Innovation conference, Manzoni responded to the question as to whether or not Ferrari would follow the luxury SUV trend by premier automakers and said that "an SUV cannot be a Ferrari." He further went on to say, “For Ferrari, we are not followers. We make sports cars. If we are fighting every day to lower the centre of gravity, to position the engine as far down, and as balanced, as possible, and improve the performance, why do we have to make an SUV?”

 

Can eat their own words. Only last year.

Link to comment

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now

  • Is 'tiny living' really irrelevant in Singapore?

    I discussed the possibility of living in tiny houses in Singapore in an earlier blog post. But as we know, it isn't an option to begin with – no thanks, of course, to our lack of land space.  Someone also pointed out that the idea of tiny houses is "romanticised" – which, I don't deny (but hey, that's why it's a dream). While it's clear tiny houses aren't going to work out here, the concept of 'tiny living' is; not just physically but also mentally. Anyone who has lived enough years lo
    dailydoseofcoffee

    dailydoseofcoffee

    3
×
×
  • Create New...