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Ferrari will finally build a SUV

By Faiming_low on 12 Oct 2017 in New model

Attached Image Sergio Marchionne, CEO of Ferrari and Fiat Chrysler Automobiles, has confirmed that Ferrari will build an SUV and will be ready in a couple of years' time.

According to Bloomberg, Marchionne has stated that “Ferrari is beyond just considering an SUV and will take about 30 months to decide on production, which will be limited to preserve exclusivity.”

“We’re dead serious about this. We need to learn how to master this whole new relationship between exclusivity and scarcity of product, then we’re going to balance this desire to grow with a widening of the product portfolio,” said Marchionne, who referred to the model as an “FUV.”

After years of denying that it will develop a SUV, Ferrari finally jumped into the SUV bandwagon as it intends to expand sales on a large scale through 2022. A four-door model could also be a possibility after the launch of the SUV.

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Faiming_low
Written by Faiming_low
Since young, Fai Ming has always centered his life around cars. In fact his first word was 'car' and not 'mum' or 'dad'. Aren't kids cute?



  • 1
ER-3682 Oct 14 2017 08:55 PM

Ferrari make SUV must make something look like a Horse.

LPPL Oct 14 2017 10:09 PM
It is the start of the end for Ferrari
UncleAtas Oct 15 2017 01:14 PM

Ferrari CEO and Fiat Chrysler Chairman Sergio Marchionne recently spoke on the phone with financial analysts and responded to the question of whether or not Ferrari would build an SUV, and his reply was, "You have to shoot me first." We're guessing that's a no, but not necessarily a flat out "never".

 

And then there's Flavio Manzoni, Ferrari’s senior vice president of design. Talking at Vivid Ideas 2016, the Asian Pacific Innovation conference, Manzoni responded to the question as to whether or not Ferrari would follow the luxury SUV trend by premier automakers and said that "an SUV cannot be a Ferrari." He further went on to say, “For Ferrari, we are not followers. We make sports cars. If we are fighting every day to lower the centre of gravity, to position the engine as far down, and as balanced, as possible, and improve the performance, why do we have to make an SUV?”

 

Can eat their own words. Only last year.

  • 1
 
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