Ferrari will finally build a SUV
Ferrari will finally build a SUV
Sergio Marchionne, CEO of Ferrari and Fiat Chrysler Automobiles, has confirmed that Ferrari will build an SUV and will be ready in a couple of years' time.
According to Bloomberg, Marchionne has stated that “Ferrari is beyond just considering an SUV and will take about 30 months to decide on production, which will be limited to preserve exclusivity.”
“We’re dead serious about this. We need to learn how to master this whole new relationship between exclusivity and scarcity of product, then we’re going to balance this desire to grow with a widening of the product portfolio,” said Marchionne, who referred to the model as an “FUV.”
After years of denying that it will develop a SUV, Ferrari finally jumped into the SUV bandwagon as it intends to expand sales on a large scale through 2022. A four-door model could also be a possibility after the launch of the SUV.
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