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VW drops premium pricing in US

VW drops premium pricing in US

SYF77

Entry posted by SYF77 ·

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It appears that Volkswagen wants to dump its premium pricing strategy in order to compete with Japanese competitors in the compact and mid-sized sedan segments in the US.

 

The first step begins with the redesigned 2011 Jetta sedan which will go on sale in October. The new Jetta pricing will start from USD $16,000, down from USD$18,435 for the current Jetta. In addition, the entry-level version is offered with stability control and air conditioning. Regarding the competition, the entry-level 2010 Toyota Corolla starts at USD $16,200 while the base 2010 Honda Civic is offered for $16,405. The Jetta will be the most affordable car from Volkswagen in the United States, slotted below the Golf which starts at USD $18,370.

 

Apparently, the Jetta price was lowered because it is Volkswagen


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