Hello Kitty was created by designer Yuko Shimizu, and is owned by Japanese firm Sanrio. The character was first introduced in 1974 as a vinyl change purse. The character is said to generate more than $1 billion annually, not including sales in Japan.
The oil will be sold by Italian fuel station company Agip for ¥2,980, currently equivalent to USD $33. Maybe some female fans of Hello Kitty may pursue their boyfriends to use this engine oil in their cars