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Nissan reckons younger consumers want to drive sedans

By Faiming_low on 26 Sep 2018

Attached Image Nissan is launching its Altima or what we know it as the Teana, next month in America. The Japanese company is expecting the model to be a success as it reckons younger consumers want sedans.

Attached Image While some companies such as Ford and the Fiat Chrysler Automobiles group have decided to streamline their product line up by cutting the number of sedans they offer, Nissan Altima's Marketing Manager, Bruce Pillard thinks that sedans will make a comeback, as reported by The Detroit Bureau.

He went on to explain that the company reckons "younger generations will buy more sedans than older generations" as the younger consumers “don’t want to drive daddy’s car” which is likely going to be a crossover.

Attached Image While he has a good point, we think it is an unlikely that will happen as a sedan will almost never be as practical as an SUV or crossover. Remember the MPV boom before SUVs came into the picture? MPVs sold well as people loved the additional space and flexibility they could offer.

That said, we can't wait for the Altima/Teana to come to Singapore as it is quite a looker in our opinion!

nissan, sedan, altima

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Faiming_low
Written by Faiming_low
Since young, Fai Ming has always centered his life around cars. In fact his first word was 'car' and not 'mum' or 'dad'. Aren't kids cute?



  • 1
boonhat_91 Sep 26 2018 10:53 PM

What is Nissan smoking? Obviously they have not consulted Mr Sitoh Yih Pin.

  • 1
 
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