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Volkswagen Fox is shown inside out in an ad campaign

By Rigval on 26 Jul 2010

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This is so cool. The Brazilian ad campaign for the Volkswagen Fox, a city car produced by VW Brazil which is sold in South America and parts of Europe shows the Fox being turned inside out. This is something you would do to your shirt that was turned inside out during a wash. Somehow taking that concept and making a car do the same is innovative in my books.

The ad campaign which was created by a Brazillian advertising firm has the catch phrase 'Fox. Compact outside. Fox. Huge inside' and must have been done to showcase a new interior of a car that has been in production since 2005. Click on the link here or on the picture below and you’ll head to AlmapBBDO’s website. Left Click on the VW logo and hold on to the left mouse button and move it to the right to see the car unfold inside out before you.

Somehow this is much better than watching BMW go against Audi in those advertisements that try one-upping the other or watch Nissan try start one against Porsche recently.

Attached Image: fox_inside_out_412x308.png



Source: ibelieveinadv.com

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Rigval
Written by Rigval
Born in 1972. Married with a kid. Loves B-road drives and have driven cars from the 1950s to date.



 
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