The ad campaign which was created by a Brazillian advertising firm has the catch phrase 'Fox. Compact outside. Fox. Huge inside' and must have been done to showcase a new interior of a car that has been in production since 2005. Click on the link here or on the picture below and you’ll head to AlmapBBDO’s website. Left Click on the VW logo and hold on to the left mouse button and move it to the right to see the car unfold inside out before you.
Somehow this is much better than watching BMW go against Audi in those advertisements that try one-upping the other or watch Nissan try start one against Porsche recently.