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Big dreams for Volvo

By SYF77 on 07 Aug 2010

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New Volvo owner, Geely, said that it intends to compete in the premium sector's top segment by taking on the BMW 7-Series and the Mercedes-Benz S-Class.

"We want to make more high-level cars that compete with the S class of Mercedes Benz and the 7 series of BMW. We need products to compete in that segment," said Li Shufu, chairman of Zhejiang Geely Holding Group Co. in an interview with Reuters.Currently, Volvo's largest sedan offering is the S80, which sells for far less than an Audi A8 or an S-Class.

Li also mentioned that Volvo would have to sell around 380,000 units a year in order to achieve profitability. But, he added, that the volume would have to be much higher than that if the brand wants to be truly competitive. Last year, Volvo sold a total of just 335,000 vehicles.

Geely has already paid Ford USD $1.5 billion in cash. Both companies have not offered specifics on when Geely will pay Ford the remainder of the $1.8 billion purchase price set back in March. Geely will have to go through the books at Volvo before any final payment is agreed upon and made.

The deal also calls for Ford and Geely to continue to share components and technology.

volvo, geekly, sales and 1 more...

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Written by SYF77
I have been a car fanatic since 1989, when my father was changing our family car then to a Toyota Corolla 1.6 GL fitted with a Twin Cam 16 valve engine that was carburetor-fed, a big deal back in those days. The automobile technology and industry fascinates me and I hope to broadcast these interesting developments to everyone out there through this blog.

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