Thus far, most of the collaborations have been with design houses to release luxury or designer versions of their cars. Mind you, these include all range of cars from the affordable (Levis Chevy; Agnes B Peugeot) to the grossly expensive (Hermes Bugatti).
But sometimes luxury isn't quite enough. After all, if you drive an expensive towkay sedan, you are probably a mover and shaker in the industrial or commercial world. Your time is precious and every moment should be spent making millions of dollars more.
To fulfill your needs, Brabus has introduced its iBusiness. No, this is not some application you can download off iTunes and no, Brabus is not diversifying into designing iPhone applications.
Instead, the iBusiness is a fully Apple-fied Mercedes S600 by Brabus. Liberal doses of Apple's cutting edge products are integrated into the S600 - including iPads, Mac Minis and iPod Touches. Throw in high speed 3G access on the go and it seems that all your business needs are taken care of.
Or are they? Considering that Apple products have been slow to jump on the bandwagon for commercial uses and that Windows is still the de facto choice for many multi-nationals, will a couple of iPads really cut it? And wait, if you could afford a chauffeur so that you could make use of the Apple products at the back; wouldn't you already have a Personal Assistant or two? Why would you need business productivity tools integrated into your S600?
My take is that Brabus is more intent on creating a mini-heaven for Mac fanboys rather than a serious add-on to the S600 for businessmen. Other than Steve Jobs and his high level executives at Apple, I can't see any businessman shelling out the dough for this one. Brabus should have just called it the iAmARichMacFanBoy or stuck to what they do best - making Mercs go faster.