In their awesome world of snow and ice, (of course the occasional sunlight pours through), the Canadians have come up with an idea which surprises many but obviously not them. If I were a parent in Vancouver and were driving along a road adjacent to a school, I'd see this image of a girl 'pop up' from the road and jam the brakes. If I was travelling at 30km/h which is the speed limit along such roads, I wouldn't hit the girl, if I were travelling faster than 30km/h the girl will become an elongated mess. What you're looking at is the Preventable's (road safety campaigners) idea of a road safety feature.
The funniest thing is that its accompanied by a sign that says "You're probably not expecting kids to run into the road" and the image appears to rise up from the road when the driver is about 30 metres away. I guess you can call this a clever use of paint on tarmac but I think it'll just cause more accidents than achieve its main objective of making drivers slow down because drivers will most probably being going faster than 30km/h and by the time they see the 'girl', she would have become just a long head at the edge of your bonnet.
Luckily though, this will only be there for a week.