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Be prepared to pay more for your rubber

By SYF77 on 27 Dec 2009

Attached Image: Untitled_1.jpg
Ok guys, be prepared to pay more for your rubber - I meant rubber that is worn on your car [laugh]

Yokohama Rubber Co. recently announced that it would increase the export price of tire products effective January 2010. The price increase applies to all exported tire products for passenger cars, light trucks, trucks, buses, and vehicles for construction and industry. The domestic market is spared from the price hike. The maximum markup is around 15 percent, with even larger markup applied to specific regions and products. Reason given for the price hike is that Yokohama is unable to absorb the increase in prices of natural rubber and crude oil products anymore.

I did some research on the internet and found that Goodyear, the world's largest tire maker, has raised the prices of it's products in North America by 6 percent in November 2009 to offset higher raw material costs. Hence, it seems like all tire makers will soon follow the footstep of Yokohama.

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The chart above shows the movement of the crude oil price over the past one year. Indeed, it is showing an upward trend and I would expect the trend to continue as the economy picks up further in the coming year.

It looks like drivers have to be prepared to fork out more for their tires in the coming year. For those who are intending to replace the footwear for their ride, do make your way to your nearest tire shop real quick.

Goodyear, Yokohama, tires, rubber

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Written by SYF77
I have been a car fanatic since 1989, when my father was changing our family car then to a Toyota Corolla 1.6 GL fitted with a Twin Cam 16 valve engine that was carburetor-fed, a big deal back in those days. The automobile technology and industry fascinates me and I hope to broadcast these interesting developments to everyone out there through this blog.

  • 1
D_bergkam Dec 29 2009 04:45 PM
"The maximum markup is around 15 percent". Wah... thats a huge increase.
Desong Dec 29 2009 10:36 PM
perhaps need to consider other cheaper altenatives

brands from thailand..taiwan or phil
  • 1
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