Awhile ago, a group of friends decided to buy a luxury car each. And according to a local news channel and a few motoring sites from India this group of affluent Aurangabadians (I suppose this is what you call people who live in Aurangabad) were not sure of which brand to buy as a group. The discussion must have also spread by word of mouth and via local car forums as well as meet ups and this ended up involving more and more people from around the area. Somehow, after all the talk Mercedes Benz was selected and somehow the State Bank of India (SBI) got to know about this intention to purchase as a group and came with a offer which helped buyers who wanted to buy with loan options. I would imagine that the bank manager’s year end bonus skyrocketing after suggesting this coup.
The profile of Aurangabad has also risen. People will be turning their attention on this town that was mostly due for its water shortages and some tourist destination. Now, investors are surely bound to flock to this town as people are bound to take notice of 150 individuals purchasing luxury cars at one go. Mercedes India MD & CEO, Dr Wilfried Aulbur who was present at the delivery ceremony said, “Today we have fulfilled the dream of 150 individuals in Aurangabad who aspire for the Mercedes brand.....Aurangabad is an example of the new face of India. For Aurangabad, this is not just a high value transaction- the Mercedes transaction has been a lever in driving up the image of the city. The exposure about this large volume car transaction has enhanced the real estate values. “
He goes on to add that “It has also created significantly high interest from investors many of whom are now actively contemplating entry into this city; in addition we are aware that there are several large brands that are now aggressively viewing Aurangabad as a preferred destination. The point that Aurangabad has proved is that the Mercedes transaction has been a strong statement about the economic muscle of this city- and this has been a useful lever in dialling-up the image of Aurangabad.” It is amazing what a group buy can do nowadays.
The purchase price came to about 65crores or 650 million rupees (1crore = 10million rupees), with the Mercedes Benzes going for 30 to 70Lakh each (1 Lakh =100,000rupees). The group buy cars were as follows:
• 39 Mercedes C Class
• 74 Mercedes E Class
• 13 Mercedes S Class
• 6 Mercedes GL Class
• 18 Mercedes M Class
A while back we thought group buys were usually limited to performance parts, body kits, spare parts and what not. This story has basically changed our mindset on what can be made into a group buy. We’re going to see in car forums in the near future; for example “Group Buy – Toyota. Who wants to join for a bigger discount?”
The question that begs to be asked is how much of a discount did the group get for each Mercedes Benz? Anyone planning of doing a car group buy soon over here?