Hyundai and Kia sold a combined 521,369 vehicles during the first 10 months of 2010 according to date from the European Automobile Manufacturers' Association. Toyota with Lexus brand has a combined sales figure of 511,754, down 17 percent over the same period last year. Hyundai Motor Group has seen its market share in Europe rise to 4.5 percent for the period while Toyota experienced a reduction in market share from 5 percent to 4.4 percent Year on Year.
The Korean automaker has done well in the slumping European market, keeping demand going with popular models such as the Hyundai ix20, the i30, ix35 SUV and the Kia Cee'd hatchback. The European market is down 5 percent for the first 10 months of 2010 to 11.6 million unit sales. However, not all automakers experienced a reduction in sales during the period. For instance, Nissan’s sales rose 13 percent during that period.