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Volvo to go mainstream with revised pricing strategy

By SYF77 on 09 Dec 2010

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Volvo is set to go mainstream as the company's CEO, Stefan Jacoby, has announced plans to drop their ambitions of becoming a premium automaker.

Speaking with AutoCar, Jacoby stated "Let's ditch this talk about premium, it sounds like a pricing strategy and it's got an expensive ring to it." He continued, "We need to focus on elegant Scandinavian simplicity, our own unique identity, and not copy our competitors (Audi, BMW, and Mercedes)." While Jacoby has made previous comments to this effect, Volvo's Chinese owners have publicly stated they want the company to do the exact opposite - build a competitor to the BMW 7-Series / Mercedes S-Class.

It seems that the management team at Volvo will have to iron out their differences in deciding the future direction of Volvo. Personally, I would like to see Volvo competing against Volkswagen as the automobile for the “People”. I believe the bottom line for the Swedish automaker would improve if such pricing strategy is adopted.

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Written by SYF77
I have been a car fanatic since 1989, when my father was changing our family car then to a Toyota Corolla 1.6 GL fitted with a Twin Cam 16 valve engine that was carburetor-fed, a big deal back in those days. The automobile technology and industry fascinates me and I hope to broadcast these interesting developments to everyone out there through this blog.

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