Before we get to the details, I have to say that going green does not actually mean having things colored green. But no one told Marangoni who has decided to showcase their new eco-friendly line of tires which are very green in color on a TRC Italia tuned Alfa Romeo Giulietta 1750 Quadrifoglio Verde.

The Marangoni/TRC Italia Giulietta has been christened the Giulietta G430 iMove. I suppose the name comes from the fact that the car features a body kit that takes all of its cues from the Ferrari F430 but I have no idea why they also named it the 'iMove' as it isn't a product from Apple not does it multi-task as good as one. I suppose Marangoni requires something new and flashy and the new Giulietta suits the part.

The eco-friendly tires must be like more energy saving tires – low rolling resistance thus improving fuel consumption. However, I doubt how much fuel savings you could get from low rolling resistance when the tires and wheels are 19inch in diameter and has a width of 235mm. Those funky green demo tires are 235/35 ZR19 and boast a....get this...fluorescent green pigment that glows in the dark. It is also has a very high silica content which should also help in the grip department.

So in order to for the very over-tired Giulietta to move TRC Italia have changed the turbocharger and meddled with the electronics so that the car pushes 286bhp instead of 235bhp. So aside from the steam roller wheels and tires, the car gets KW's fully adjustable suspension setup which lowers the car by 40mm to improve handling. The 51 extra horses get to stop much faster too as the brakes are upgraded to 330mm TAROX discs and calipers.

The interior is as green as the tires. The seats and door trims have that same fluorescent green color. But whatever the case, the whole human race has been so used to having normal black/dark gray tires that fluorescent green tires look tacky, or totally weird. Maybe the main point is to attract as much attention as possible and nothing else. If that is the reason, it would totally work.

The car is set to appear in this month's Bologna Motor Show and all of the TRC Italia upgrades stated will be on sale by early next year. However, I am seriously hoping that Marangoni does not sell their 'Green' tire in the color green.