Compared with the same period of the crisis-hit year of 2009, sales figures were up 15.3 percent. This upturn was driven by high growth rates in China and the brand’s growing success in the United States. Meanwhile demand in Germany is picking up again, too.
In China, the company’s sales exceeded the 200,000 mark for the first time ever, thanks to a 50 percent growth compared with the prior-year period. Audi moved 209,752 premium cars there in the first eleven months. “We expect that the real boom in China is still ahead of us”, Schwarzenbauer said. “Here at Audi we are preparing for a significant rise in demand next year, too.”
In what is now the second-biggest car market in the world, Audi’s sales figures in US climbed 37.5 percent in November cumulatively, having sold 91,083 premium cars there since January. This represents an improvement of 23.6 percent on the prior-year period. Audi of America has set itself the target for the full year of breaking the barrier of 100,000 cars sold for the first time ever.
In its Western Europe operations, sales between January and November rose by 3 percent to around 562,800 units. In Eastern Europe, Audi posted a growth rate of 39.1 percent in November, taking it to 3,050 units; the grand total there for the year to date was 32,700 units (up 15.1 percent).
The executives at Audi’s management deserve a sumptuous Xmas dinner!